Millions of people out there right now are harnessing the power of the Internet in order to drive their businesses. While many are paying hundreds of dollars for custom-designed websites, others are going the DIY route and are opening blogs. A blog can be a low-cost way to easily get your information out there, but it still needs to be done correctly.
Make sure that you consistently post when running a blog. If you don’t post content regularly, then your site traffic will diminish fairly quickly. Have a guestbook or contact information posted as well, so your audience can interact and provide feedback. If your readers are happy with your response, they are more likely to come back.
Find blogs within your niche and comment on their posts. Google Reader allows you to organize your blogs by folder. Make a folder for the blogs you most want to follow so that you can find them when you want them. Check out others’ blogs regularly, and when you have something to add to the conversation, leave a comment.
Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.
Decrease your clutter! Blog readers are not interested in overwhelming amounts of unnecessary or unrelated distractions on your page. This draws the attention away from the primary focus of the blog; your writing. In the interest of keeping readers, keep the clutter to a minimum and live by that rule.
Study the different blog platforms that are available on the web and their feature sets before choosing what you will use. WordPress, Blogger, and Tumblr are three of the most popular and they all have their own pros and cons. Do your research on the different platforms and see what works best for your goals.
Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.
You can have an excellent blog that would target an audience and bring in many readers, but without a great domain name you have nothing. Keep the domain name for your blog simple yet direct and effective. Think about your target niche, and choose the appropriate domain name for your blog as if you were thinking hard about a great title.
Read other blogs in related fields. This will give you an idea of how others are blogging successfully, and may give you ideas on how to improve your own blog. You may also find people willing to guest blog on your site. Remember not to plagiarize the content of other blogs.
Make sure that you post content to your blog on a regular basis or you can lose readers. When readers subscribe to your blog, they do so because they have a genuine interest in what you have to say. Leaving them hungry for information will, most likely, lead them to go seek new content elsewhere.
Anything worth doing is worth doing right. If you can follow the tips and tactics you have read throughout this article, you’re one step closer to building and running an efficient blog. Remember to take your time and to go over this information correctly. If you can implement it, you can build and market a brilliant blog.